This branding project was created for Magnetic Memories by Kate, an Etsy shop specializing in custom magnets. The logo features three delicate forget-me-not flowers, symbolizing Kate’s three children and reflecting her deep love and dedication to her primary career in NICU care for premature babies. The design combines personal meaning with a sense of warmth and care, perfectly capturing the heartfelt nature of her products while giving her brand a memorable and meaningful visual identity.